Sales Training: Smash the Myths and Sell with Zest
- Heather Fedewa
- Jan 8
- 2 min read
Sales. Yeah, I said it. Let’s face it, sales have a bad rap. It’s often seen as slimy, pushy, and full of tricks to separate people from their money. I'm sure you've experienced the other extreme—salespeople so laid-back that their lack of energy makes you wonder if they even care about the conversation. Both approaches miss the mark in a BIG way.
Here’s the truth, the trick with sales isn’t a trick at all. It’s about understanding the nature of the exchange and leveraging it to help others achieve their goals. That’s the sweet spot. It’s not about pressuring someone into a corner or shrugging your way through a pitch. It’s about meeting people where they are and walking them to where they want to be.
Why Sales Processes Matter
Imagine a client walks into your showroom, wants a simple custom closet solution, and you deliver exactly what they asked for. They leave satisfied, you get paid, and you move on. Case closed, right? Wrong... Here's the kicker—that same client probably didn’t even leave a review or remember your name when their friends asked who did their closet. The interaction was good. Nothing more, nothing less.
Now let’s rewind; (reverse-reverse) and add a proven sales process to the mix. Instead of just filling the order, you take them through a thoughtful journey. You make their small transaction feel monumental (because it is). You help them see their purchase not just as a closet but as an investment in their daily lifestyle. Suddenly, this isn’t just a simple sale—it’s a connection. They leave not only with a great product but with a story worth sharing.
A well-executed sales process ensures two things:
The salesperson knows they’re crushing their role—and has the metrics to prove it.
The client feels valued and understood, which turns them into a record on repeat, more importantly, the record you want repeated.
Sales Processes
Let’s get real—a solid sales process isn’t just a nice-to-have. It’s a game-changer. The numbers don’t lie businesses that adopt structured sales processes see higher close rates, better client retention, and more referrals. Why? Because clients love feeling like their purchase matters. It’s human nature.
Here’s the beauty of a process: it’s measurable. You can quantify the smallest actions, refine your techniques, and watch as your conversion rates climb. But the real magic? It creates an experience. And that’s what people remember. A great experience transforms a transaction into a relationship—and relationships lead to loyal, vocal clients who can’t wait to shout your name from the platforms & beyond.
Breakdown
Sales doesn’t have to feel gross, and they shouldn’t feel lazy. It’s about the right rhythm—A salesperson should feel embolden, authentic, and confident. That's what a good sales process provides! The bottom line, stop winging it. Make your clients feel like rockstars, and they’ll turn around and make you one too.
Sales Training | Workshops | Public Speaking
Comments