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How to leverage your language during consultation.
Most closet consultations don’t fail because of bad design—they fail because of poor communication. In custom closet sales, language matters. When designers plan their consultation questions in advance, they listen better, build trust faster, and increase close rates. Leveraging consultative selling language turns in-home consultations into confident conversations that lead to predictable, repeatable sales.
Heather Fedewa
Dec 18, 20252 min read


It’s Not Your Clients, It’s You.
Struggling to close custom closet sales? It’s not your pricing—it’s your presence. Discover how body language, likeability, and transformational analysis unlock higher conversions. Learn why confident posture, strong eye contact, and nonverbal connection drive trust and sales success. Become the trusted expert clients want to buy from. #salestraining
Heather Fedewa
Jun 4, 20253 min read


Why Sales Training is Really Life Training (And Why It’s Time You Took It Seriously)
If sales is a trasference of enthusiasm as Brian Tracy famously said, and the sale happens on the bridge of trust, according to Alex Hormozi, then let's pause and ask some real questions! What are you doing to bring that energy? What would make you more confident? Can you see yourself inspiring your clients to lean into a vision of peace, ease, and joy when they buy from you? You're not just selling shelves, you're shaping an experience. Your ability to communicate that exper
Heather Fedewa
May 24, 20252 min read


Growing Pains in the Closet Biz? You're Not Alone!
Feeling the pressure in your closet business?
Hiring is hard. Sales feel stuck. Installs keep going sideways.
You’re not failing, you’re growing. But without systems, training, and support, that growth hurts.
-Learn how custom closet companies are scaling smarter
-Discover why scripts + structure = more sales
-See why now is the moment to optimize what’s already working
Growth is calling—are you ready to answer?
Read the full article now.
Heather Fedewa
May 9, 20252 min read
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