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It’s Not Your Clients, It’s You.
Struggling to close custom closet sales? It’s not your pricing—it’s your presence. Discover how body language, likeability, and transformational analysis unlock higher conversions. Learn why confident posture, strong eye contact, and nonverbal connection drive trust and sales success. Become the trusted expert clients want to buy from. #salestraining

Heather Fedewa
Jun 43 min read


Why Sales Training is Really Life Training (And Why It’s Time You Took It Seriously)
If sales is a trasference of enthusiasm as Brian Tracy famously said, and the sale happens on the bridge of trust, according to Alex Hormozi, then let's pause and ask some real questions! What are you doing to bring that energy? What would make you more confident? Can you see yourself inspiring your clients to lean into a vision of peace, ease, and joy when they buy from you? You're not just selling shelves, you're shaping an experience. Your ability to communicate that exper

Heather Fedewa
May 242 min read


Growing Pains in the Closet Biz? You're Not Alone!
Feeling the pressure in your closet business?
Hiring is hard. Sales feel stuck. Installs keep going sideways.
You’re not failing, you’re growing. But without systems, training, and support, that growth hurts.
-Learn how custom closet companies are scaling smarter
-Discover why scripts + structure = more sales
-See why now is the moment to optimize what’s already working
Growth is calling—are you ready to answer?
Read the full article now.

Heather Fedewa
May 92 min read


Closet Trends That Sell and the Touchpoints That Seal the Deal
Closet companies: it’s not just about selling shelves anymore.
This article breaks down the 2025 closet trends clients are actually Googling — from boutique-inspired design to mindful minimalism — and shows how to turn every touchpoint into a sales advantage.
If you want more high-ticket installs and raving reviews, it all starts with value — before the call, during the install, and after the dust settles.
Closet pros, it’s time to level up.

Heather Fedewa
May 22 min read


Goal Setting for Closet Pros: Why Tiny Shifts Create Massive Momentum
Sales in the custom closet industry aren’t just about premium products—they’re about powerful communication. Whether you're building trust through clarity, uncovering needs by listening, or creating value by setting expectations, your ability to connect drives your ability to close more closets.

Heather Fedewa
Apr 292 min read


Communication Drives Sales: Strengthen Connection and Close More Closets
Sales in the custom closet industry aren’t just about premium products—they’re about powerful communication.

Heather Fedewa
Apr 72 min read


Launch Your Custom Closet Company with Success: Three Steps to Start Selling Closets Fast
"Boost custom closet sales: prospect daily, join associations, network locally, and ask for reviews!"

Heather Fedewa
Feb 203 min read


The Future of Custom Closets: Industry Trends for 2025
Custom closets in 2025 are all about sustainability, smart tech, and sleek luxury. These custom closet industry trends are here to stay!

Heather Fedewa
Feb 52 min read


Mastering Online Market Share in the Custom Closet Industry: A Guide for Professionals
🚪 Are You Missing Out on Market Share? Mastering the art of prospecting in the custom closet industry is critical to building your business

Heather Fedewa
Jan 173 min read


The difference between a Consultant and a Coach
Understanding the difference between a consultant and a coach is key to choosing the right support for your business. Consultants act as the

Heather Fedewa
Jan 93 min read


Sales Training: Smash the Myths and Sell with Zest
Sales often gets a bad rap—pushy, slimy, or just plain lazy. But here’s the truth: a solid sales process is a game-changer. #salestraining

Heather Fedewa
Jan 82 min read


The Custom Closet Industry: A Booming Opportunity
The custom closet industry is booming! With $63B+ value & big growth by 2030, it's ripe for entrepreneurs—franchise or independent?

Heather Fedewa
Jan 52 min read


Luxury vs Retail: Crafting a thoughtful Custom Closet Sales Experience
True luxury in custom closet sales extends beyond price. It's a curated experience that prioritizes the client in a specific way. Whereas,,,

Heather Fedewa
Jan 42 min read
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