ABOUT
Unlocking Success in a Competitive Market
In today’s saturated custom closet industry, standing out isn’t just about designing beautiful spaces—it’s about building relationships, delivering value, and mastering the art of the sale. Whether you're a seasoned custom closet business or just starting to carve out your niche, there’s one undeniable truth: great designs don’t sell themselves. That’s where The Business of Closets comes in.
What is The Business of Closets?
It’s not just a sales training program—it’s a transformational experience tailored exclusively for custom closet companies. Created by an industry professional who knows the challenges you face, The Business of Closets is designed to equip you with tools, techniques, and strategies to thrive in an increasingly crowded market.
Why This Program?
Imagine walking into a sales consultation and immediately connecting with your client, understanding their needs, and demonstrating how your solutions perfectly align with their lifestyle. Picture your team operating at peak performance, confident in their ability to turn leads into loyal customers. With The Business of Closets, this isn’t just a dream—it’s your new reality.
Here’s what you’ll gain:
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Proven Sales Strategies: Discover the secrets to closing more closets without resorting to high-pressure tactics.
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Overcoming Objections with Confidence: Turn challenges into opportunities and earn trust, even when budgets are tight, or competitors are knocking.
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Industry-Specific Expertise: Gain insights tailored specifically to the custom closet business, from understanding client psychology to leveraging your unique selling points.
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Workshops that Stick: We offer in-person, online, or hands-on workshops to fit your company’s needs. Your team will leave energized, empowered, and equipped for success.
Who is this for?
Owners, designers, and sales teams in the custom closet industry who want to:
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Stand out in a crowded marketplace.
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Increase revenue while maintaining exceptional customer satisfaction.
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Transform hesitant leads into enthusiastic brand ambassadors.
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Build a team of confident, skilled professionals who thrive in any sales scenario.
Why Choose The Business of Closets?
Because we understand your business like no one else. Our founder spent years as an independent custom closet company owner, navigating the same challenges you face. Now, we’re here to share the strategies that worked—not just to survive, but to thrive.
Your Next Step Toward Success
The custom closet industry is evolving—don’t get left behind. Join the ranks of companies who have unlocked their full potential with The Business of Closets.
📞 Call today or book your consultation.
Your business deserves to thrive. Let us show you how.
Public Speaking
Experienced public speaker sharing enthusiasm and valuable experience with audiences.
Sales Training
One-on-One or Team
In-person
Virtual
Video Moduels
Coming Soon! 2025
THE FOUNDER
Hello! I’m so glad you’re here. I’m living the life I once dreamed of, and it’s been an incredible journey! As a multi-passionate entrepreneur, published author, and award-winning custom closet designer, I bring a zest for life and a love for turning visions into reality.
My husband and I built and sold our small-town custom closet company in just five years—without real estate! I navigated the business from start-up to valuation and everything in between, while he ensured every piece of lumber was meticulously organized and flawlessly installed. Why? Because we had a dream, a lot of faith, and the determination to make it happen.
Today, I’m dedicated to supporting custom closet companies through specialized sales training and coaching. I’m here to help your team reach new heights and turn your goals into achievements. I can’t wait to partner with you on this exciting journey!
Warmly,
Heather Fedewa -your closet coach!
"Some people look for a beautiful place. Others make a place beautiful."
– Hazrat Inayat Khan