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It’s Not Your Clients, It’s You.
Struggling to close custom closet sales? It’s not your pricing—it’s your presence. Discover how body language, likeability, and transformational analysis unlock higher conversions. Learn why confident posture, strong eye contact, and nonverbal connection drive trust and sales success. Become the trusted expert clients want to buy from. #salestraining

Heather Fedewa
Jun 43 min read


Why Sales Training is Really Life Training (And Why It’s Time You Took It Seriously)
If sales is a trasference of enthusiasm as Brian Tracy famously said, and the sale happens on the bridge of trust, according to Alex Hormozi, then let's pause and ask some real questions! What are you doing to bring that energy? What would make you more confident? Can you see yourself inspiring your clients to lean into a vision of peace, ease, and joy when they buy from you? You're not just selling shelves, you're shaping an experience. Your ability to communicate that exper

Heather Fedewa
May 242 min read


The difference between a Consultant and a Coach
Understanding the difference between a consultant and a coach is key to choosing the right support for your business. Consultants act as the

Heather Fedewa
Jan 93 min read


Sales Training: Smash the Myths and Sell with Zest
Sales often gets a bad rap—pushy, slimy, or just plain lazy. But here’s the truth: a solid sales process is a game-changer. #salestraining

Heather Fedewa
Jan 82 min read


The Custom Closet Industry: A Booming Opportunity
The custom closet industry is booming! With $63B+ value & big growth by 2030, it's ripe for entrepreneurs—franchise or independent?

Heather Fedewa
Jan 52 min read


Luxury vs Retail: Crafting a thoughtful Custom Closet Sales Experience
True luxury in custom closet sales extends beyond price. It's a curated experience that prioritizes the client in a specific way. Whereas,,,

Heather Fedewa
Jan 42 min read
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