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Why Sales Training is Really Life Training (And Why It’s Time You Took It Seriously)
If sales is a trasference of enthusiasm as Brian Tracy famously said, and the sale happens on the bridge of trust, according to Alex Hormozi, then let's pause and ask some real questions! What are you doing to bring that energy? What would make you more confident? Can you see yourself inspiring your clients to lean into a vision of peace, ease, and joy when they buy from you? You're not just selling shelves, you're shaping an experience. Your ability to communicate that exper

Heather Fedewa
May 242 min read


Growing Pains in the Closet Biz? You're Not Alone!
Feeling the pressure in your closet business?
Hiring is hard. Sales feel stuck. Installs keep going sideways.
You’re not failing, you’re growing. But without systems, training, and support, that growth hurts.
-Learn how custom closet companies are scaling smarter
-Discover why scripts + structure = more sales
-See why now is the moment to optimize what’s already working
Growth is calling—are you ready to answer?
Read the full article now.

Heather Fedewa
May 92 min read


Communication Drives Sales: Strengthen Connection and Close More Closets
Sales in the custom closet industry aren’t just about premium products—they’re about powerful communication.

Heather Fedewa
Apr 72 min read


Mastering Online Market Share in the Custom Closet Industry: A Guide for Professionals
🚪 Are You Missing Out on Market Share? Mastering the art of prospecting in the custom closet industry is critical to building your business

Heather Fedewa
Jan 173 min read


The difference between a Consultant and a Coach
Understanding the difference between a consultant and a coach is key to choosing the right support for your business. Consultants act as the

Heather Fedewa
Jan 93 min read


Sales Training: Smash the Myths and Sell with Zest
Sales often gets a bad rap—pushy, slimy, or just plain lazy. But here’s the truth: a solid sales process is a game-changer. #salestraining

Heather Fedewa
Jan 82 min read


The Custom Closet Industry: A Booming Opportunity
The custom closet industry is booming! With $63B+ value & big growth by 2030, it's ripe for entrepreneurs—franchise or independent?

Heather Fedewa
Jan 52 min read


Luxury vs Retail: Crafting a thoughtful Custom Closet Sales Experience
True luxury in custom closet sales extends beyond price. It's a curated experience that prioritizes the client in a specific way. Whereas,,,

Heather Fedewa
Jan 42 min read
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