Launch Your Custom Closet Company with Success: Three Steps to Start Selling Closets Fast

Your first sale starts with prospecting.

This is an undeniable truth in the custom closet industry.

Prospecting is the first pillar of any closet sale. After all, who can you sell a closet to? The answer is simple—anyone with a closet!

While Google searches and online ads play a vital role in modern marketing, chances are your company first came into a prospect’s awareness long before they clicked on your website. This is where old-school prospecting techniques can make all the difference. Never underestimate the power of shaking hands, having lunch, and actively participating in your local community. These personal interactions create the touchpoints that lead to sales—even if you don’t see the connection right away.

Consider this scenario: You meet someone at your local Chamber of Commerce. They enjoy the conversation and later pass your business card to their best friend’s daughter, who happens to be thinking about upgrading her closets. Months later, she Googles your company, reads your five-star reviews, and decides to reach out. In the meantime, your targeted Facebook ads have been appearing in her feed, subtly reinforcing her desire to hire you. When you ask, “How did you hear about us?” she replies, “Oh, I found you online. You have great reviews!”

This may seem like a coincidence, but in reality, it's the result of consistent prospecting. Unless you’re physically knocking on doors, you may never know exactly where your leads are coming from—only what your digital metrics show. The key takeaway? Commit to taking three proactive steps every day to connect with someone new. Over time, those small daily actions will add up to closet sales.

Here Are Three Proven Steps to Start Selling Closets Fast:

1. Join an Association That Amplifies Your Business: Align yourself with industry associations or local business groups that promote and support companies like yours. Membership in organizations like the National Association of Home Builders (NAHB) or local chambers can increase your visibility and credibility. Don't shy away from industry specific associations either, from comradery to education. -If you'd like more personalized recommendations, reach out!

   
   

2. Network with People Who Inspire and Energize You: Building genuine relationships with people who share your passion and values can lead to referrals and collaborations. Attend networking events, industry conferences, and community gatherings where you can connect with potential clients and referral partners. Even the smallest of communities have networks in place, be a trailblazer!

   
   

3. Ask for Reviews, Share Your Business Cards, and Live Your Brand: Positive online reviews are essential for building trust and attracting new customers. Don’t be afraid to ask satisfied clients for a review; take the time to learn what is effective and what isn't when asking for a review. Hand out your business cards at every opportunity, this is an extension of your brand and the personability you bring to your clients. Go forth! -confidently represent your brand wherever you go.

   
   

Yes, It’s Work—But It’s Worth It! Selling custom closets isn’t just about showcasing beautiful designs—it’s about building relationships and creating touchpoints that lead to sales. By committing to these three simple steps, you’ll set yourself on the path to sustainable growth and long-term success. So get out there, meet new people, and start turning prospects into happy customers—one closet at a time!

The Business of Closets

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