Goal Setting for Closet Pros: Why Tiny Shifts Create Massive Momentum

Heather Fedewa
Apr 29
2 min read

Let’s talk goals -the real kind.

Not just the “make more money” kind. I’m talking about strategic, soul-stirring, momentum-building goals that move the needle in your custom closet business and your life.

Because if we’re being honest, all change begins with one thing: A desire for something different.

Whether you’re trying to sell more, lead better, streamline installs, or finally feel on top of your day-to-day… it starts with setting the right kind of goals.

And trust me, it doesn’t have to be complicated.

Step One: Make It Inspiring

If your goal doesn’t light you up just thinking about it, it’s not the one.

You should feel a little thrill when you picture the outcome. That spark? That’s your internal compass saying “yes, this matters.”

So ask yourself:

Does this goal excite me?
Is it connected to the kind of business (and life) I actually want?

If yes, you’re on the right track.

Step Two: Think Bigger Than What You Already Know

If you’ve done it before, it’s not a stretch goal—it’s a repeat.

Growth means stepping into new territory. Yes, it might feel uncomfortable. That’s the point.

Want to:

Expand your sales team?
Raise your closing rate?
Streamline operations and free up your time?

You may not know how yet, but if you’re willing to learn and take action, that’s exactly what makes it a great goal.

Step Three: Build Habits That Match the Vision

Big results come from micro-actions. Want to feel like a confident, high-performing closet pro? Start by acting like one—in the little things:

Wake up 30 minutes earlier
Swap TV for a book that sharpens your mindset
Choose food that fuels your brain and body
Ask: “Will this move me closer to where I want to go?”

These small shifts compound. They change how you show up with your staff, your clients, your calendar—and your bottom line.

It’s not just the goal that’s delicious—it’s the journey.

Why This Matters for Closet Professionals

Most people wait for someday to start making changes. But business owners? We’re built different.

You’re not here to coast—you’re here to create something. And the fastest way to do that is to get strategic about the goals.

That’s where The Business of Closets comes in.

Whether you’re: ✅ Starting up ✅ Starting over ✅ Or ready to scale and soar in sales—

You don’t have to do it alone.

With custom coaching, real-time support, and powerful goal-mapping tailored specifically to closet professionals, we’ll align your strategy with your strengths—and make the path forward feel clear and exciting.

Ready to Set Goals That Actually Happen?

Let’s talk. I offer:

Month-to-Month coaching containers
Workshops for your sales/design team
Strategic consulting to help you streamline and scale

Visit The Business of Closets.com to learn more and book a complimentary consult. *Work with a closet pro who built and sold her award winning custom closet company!